Samsung Electronics Singapore has expanded its Bespoke Home collection to include new Bespoke Refrigerator personalisation options and a new colour for Bespoke Jet™ to provide homeowners versatility to express their individuality within their living spaces.
To mark the launch, Samsung will also hold a limited-time only Bespoke Home Pop-up held at the heart of Orchard Road, Singapore. The pop-up offers consumers an opportunity to see for themselves how Samsung Bespoke home appliances can transform homes into a space that expresses their personal styles.
Gavin Yeong, Head of Digital Appliances, Samsung Electronics Singapore said, “Since the introduction of our Bespoke line-up last year, we have seen greater demand and adoption of our Bespoke home appliances among homeowners who want to personalise their living spaces. The line-up challenges the notion of how white goods should look. With this latest expansion, we aim to delight more consumers by offering expanded design and colour options to help them build their dream homes.”
Since the introduction of Samsung’s Bespoke range, consumers in Singapore have welcomed the ability to bring customisation to the next level for their homes with unique colours, designs and even the ability to create their very own designs through the Bespoke Creators Collection launched earlier this year.
The latest expansion for the Bespoke Refrigerator now includes a new Wallpaper Collection, a range of Disney-inspired designs as well as new colour options.
The Bespoke Wallpaper Collection offers vivid, patterned designs with the new Wallpaper Collection that consists of eight trendy designs for different aesthetic preferences. Be it lush, monochrome, or pop art inspired designs, the Bespoke Wallpaper Collection adds vibrancy to homes.
The Bespoke Disney and Marvel-themed Collections are tailored for Disney fans. Through this collection, Samsung will bring fan favourite characters and designs to homes with four Disney-inspired designs for its Bespoke Refrigerator range. Marvel fans can also look forward to an expanded collection featuring their favourite Super Heroes. The Marvel-themed collection will be available for purchase at a later date.
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- Samsung fridge (Photo credit: SIDS)
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- Photo credit: SIDS
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- Photo credit: SIDS
Samsung is also adding three more colour options for Bespoke Refrigerators, namely clean vanilla, clean peach, and satin beige, to provide consumers more choices to complement their interiors. This is on top of an existing palette of classic and vibrant hues.
Beyond its refrigerators, Samsung will also be introducing the Bespoke Jet™ premium in midnight blue – a new sophisticated hue that joins the existing line-up of woody green and misty white colour options for the vacuum cleaner.
With Bespoke Jet™, consumers can store, charge and empty this cordless vacuum with its All-in-one Clean Station™ easily, a design that will fit in most modern home aesthetics.
