Gemdale Redefines The New Generation of Urban Elites’ Luxurious Lifestyle

February 27, 2023

GoGo Mall, designed by Tomo Design, is an upscale, exquisite, and quality experiential sales centre awash with an elegant commercial atmosphere, closely associated to the imageries of “yachts” and “waves”.

 

 

The wall at the entrance, made of glass bricks, is presented in a commercial and artistic manner, with an adjustable luminous box attracting visual attention. It highlights the core of the concept “cosmo life”, turning fashion into a tangible block. The large art installation “Urban Expression”, characterised by iconic smiley faces, complements the commercial ambience of the space, creates a strong and memorable visual effect, and expresses a positive and optimistic attitude towards life – something that is much needed in stressful cities.

Arc-shaped elements permeate the reception desk. Gentle, textured, metal-like arc-shaped background panels add sculptural appeal. The floral installation above, composed of textured metal and elegant floral art with continuing arc-shaped expressions, add to the evocative look.

 

Tomo Design incorporates fashion, design, art, commerce, and an exquisite life experience into the space. For instance, the coffee area and retail display area around it are integrated into a whole. A sales centre today not only represents its property brand but also a new symbol of exquisite life as well as innovative retail concept, operation, planning, and visual marketing. The boutique retail concept produces a high-end commercial vibe, while the woven leather display rack reveals elegance and quality. Together, commerce and art improve the spatial touch.

 

 

The distinctive culture of Nantong is derived from the unique natural environment, where the unstoppable Yangtze River flows into the sea and, in turn, the vast, inclusive, and magnificent ocean embraces the river. Drawing inspiration from Nantong’s local context, Tomo Design creates a property model area with the features of a beach and waves. 

 

 

The fusion of modern art and natural curves endows the space with both artistry and elegance. Arc-shaped elements run through the overall space freely. Here, an exquisite, luxury visual experience and a relaxing, casual feeling achieve the perfect balance. Interior decorations are mainly fabrics and art installations, bringing a leisurely experience in an aesthetic atmosphere.

There is an original tree-shaped art installation in the space. Its brass leaves and natural sunlight complement each other. Mottled tree shadows fall on the seats below, leaving the impression of a small, unique landscape in the space.

 

The design team blends natural elements into the space, extracts the features of waves in an abstract way, and fuses the thematic symbol of Gemdale into the children-friendly, warm space, evoking kids’ imaginations about nature.

 

 

The coffee area introduces urban life scenes into the space, mirroring the diversity and vitality of the city and narrating a modern, avant-garde character and attitude. Combined with art and natural wooden materials, the design creates a warm, harmonious art space. Tomo Design establishes a venue convenient for the connection, interaction, and emotional exchange between people and between people and the space with flipper applied to the VI design, thereby creating value. 

The sunken design helps cleverly release the height of the space, hence bringing a more pleasant experience. In addition to structural supporting function, the vertical columns are endowed with extra commercial attribute, displaying a variety of products. 

 

 

The tea lounge on the mezzanine level is inspired by the form of deck, making people feeling like being in a yacht. It provides a comfortable retreat in which people can escape from their busy daily life and enjoy peaceful and relaxing moments. Also, it can function as a venue for exciting activities, away from the hustle and bustle of the city. Its ingenious layout raises service efficiency, and the display extends the elegant and leisurely vibe, mutually enclosing an exquisite salon-like space filled with a sense of ritual. Besides tea culture, this area can accommodate many activities such as baking and performance. It’s a “growing” space that provides flexibility for various future activities and possibilities.

 

 

Posted under: Interior

Tags: China, Gemdale, TOMO Design

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